Glossary · Analytics & web
Bounce rate
Bounce rate is the share of visits in which a user views a single page and leaves without any further interaction or navigation — a rough signal of whether a landing page held attention.
A "bounce" is a single-page session: someone lands on a page and leaves without clicking through to another page or firing a tracked event, regardless of how long they stayed or how much they read. That definition makes bounce rate a blunt instrument — a visitor who reads a full blog post carefully and leaves satisfied looks identical to one who left in half a second, unless the tool also tracks engagement signals like scroll depth or time on page alongside it.
Interpretation is directional, not absolute: bounce rate norms vary hugely by page type. A high bounce rate on a blog post or documentation page can be entirely healthy — the visitor got their answer and left. A high bounce rate on a checkout funnel is a real problem. It is best read alongside referrer and landing-page data, not as a standalone health score.
Ciphera Pulse reports bounce rate as part of its standard aggregate metrics, computed the same way — single-page sessions — without needing a cookie to detect subsequent navigation within the same visit.