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Structured Data Is Valid

What This Audit Checks

This audit flags structured data (JSON-LD, Microdata, or RDFa) that contains syntax errors or violates schema.org specifications. It checks that the structured data on your page can be parsed without errors.

Why It Matters

Valid structured data enables rich results in search — star ratings, FAQ dropdowns, product prices, and breadcrumbs. Invalid markup is silently ignored by search engines, which means you lose these enhanced listings. Rich results consistently drive higher click-through rates compared to plain blue links.

How to Fix It

  • Use JSON-LD format. Google recommends JSON-LD over Microdata or RDFa. Place it in a <script> tag in the <head> or <body>:

    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is end-to-end encryption?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "End-to-end encryption ensures only the sender and recipient can read the data."
    }
  }]
}
</script>

  • Validate with Google's Rich Results Test. Paste your URL or code snippet at search.google.com/test/rich-results to check for errors.

  • Include all required properties. Each schema type has required and recommended fields. Check schema.org for the full specification of the type you are using.

  • Keep structured data consistent with visible content. Google penalizes pages where the structured data does not match what users see on the page.

  • Test after every deploy. Structured data is easy to break during refactors. Add validation to your CI pipeline or monitor it via Pulse.

How Pulse Tracks This

Pulse validates structured data on every audited page, catching syntax errors and schema violations. You can monitor structured data health across all your pages from the dashboard.

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